Mark Russell Explains the Value of Images in Printed Media
By Jonathan Romero
ORLANDO, Fla. -- The saying "one picture is worth a thousand words" demonstrates the importance of pictures and the information that they can convey. But capturing the perfect image is a harder task that one might think.
Orlando Sentinel editor-in-chief Mark Russell spoke to a room of students on Valencia Community College’s West Campus about the importance of images in printed media, on Dec 7.
Russell assumed the top position at the Sentinel on Oct. 19, succeeding Charlotte Hall, after working for the Sentinel for only six years. He spoke of using images as a powerful tool to convey a message and instill a perception that written word could not.
“Images are very powerful. You may not remember every word of the story, but I bet you remember that photo, taken by the photographer.” Said Russell.
The process of capturing the perfect shot though, is more complicated than probably most people assume. It takes precise timing, accuracy and luck to capture a shot worthy of publishing.
“You would not believe how much work it takes to get that shot, it’s amazing. It’s like a production, and I’ve been there to see it before,” said Russell. “Everything has to work to get it. If the strobe light doesn’t work, they don’t get that shot. It just doesn’t look the same. “
The window of opportunity for a perfect shot can vanish in a split second, so photographers must work quickly and diligently. Some in the audience could relate to the pressures felt, when getting all parts of the equation to work together in sync.
“Sometimes it’ll take three hours to set up a shot. So it truly is a special feeling when you capture the moment and get it right. All the time, energy, physical strife, it makes it worth it.” Said Russ Griner, an amateur photographer in the audience
Others in the audience were surprised at the complexity of the process. “I had no idea all that mathematical work went into getting such a simple picture,” said Adrian Valdez. “I thought it was just a matter of taking enough pictures till you got the one you needed.”
Russell explained that in the end, an editor must make the choices that other’s wouldn’t necessarily think about to achieve the best possible shot. “Sometimes an editor just has to be an ordinary citizen and say ‘okay, I like what you all are doing, but I want to do something different’”